Last edited by Goltim
Tuesday, July 28, 2020 | History

1 edition of Video marketing strategy found in the catalog.

Video marketing strategy

Jon Mowat

Video marketing strategy

harness the power of online video to drive brand growth

by Jon Mowat

  • 302 Want to read
  • 8 Currently reading

Published .
Written in English

    Subjects:
  • Internet marketing,
  • Internet videos

  • About the Edition

    Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets. Driven by consumer demand and with the backing of the largest social media platforms, our world is becoming "video first". "Video Marketing Strategy" allows marketers to harness the power of video and create effective video campaigns. This in-depth look at the world"s most powerful medium helps brands to radically magnify their voice by tapping into a level of emotional engagement that can"t be achieved any other way. The book explores both theory (why are humans so affected by video on mobile devices?) and practice (what"s the key to making videos that deliver results?). It looks at how multiple videos form wider campaigns and covers content hubs, activation strategies and testing.

    Edition Notes

    Includes bibliographical references and index.

    StatementJon Mowat
    Classifications
    LC ClassificationsHF5415.1265 .M69 2018
    The Physical Object
    Paginationxiv, 277 pages
    Number of Pages277
    ID Numbers
    Open LibraryOL26959830M
    ISBN 100749481595
    ISBN 109780749481599
    LC Control Number2018005729
    OCLC/WorldCa986718414

    If you’re sure your book is market-ready, sit down with a pen and paper, or open up your favorite word processor and get ready to type. Don’t just read this, do it. You’ll be one huge step closer to having a successful book. Your book marketing plan. It can be a single piece of paper, it can be a complex spreadsheet or a powerpoint Marketing strategies are used by businesses to promote their products and services. Let’s have a look at the proper definition. Marketing strategy is used by different companies to collaborate with their consumers. It is also employed to aware the customers about the features, specifications and benefits of company’s ://

    YouTube Marketing Strategy Now that you’ve produced a video and optimized it for search, let’s talk about how to market your YouTube channel and videos. While ranking high in search results and having a large subscriber base are ideal, those goals can be difficult to achieve when you’re just starting :// Video is continuing to grow in popularity and importance, which means it's vital to stay on top of the latest advances and statistics in order to create a strong digital video marketing strategy Video is a highly effective form of content and its popularity has gone hand-in-hand with the rise of social :// /video-marketing/video-marketing-statistics-to-know.

      limited to video or even to digital. A content plan allows you to define the role your branded content will play in your overall brand strategy. While there can be different frameworks, we tried to summarize here the key questions and steps to build your content strategy and plan as a subset of your brand strategy. Define the core content The best place to start is by implementing a management strategy that will handle your hiring, marketing, and technological needs. While there are plenty of online resources available, many of which are free, there’s nothing quite like opening up a book to help you gain new strategic insights and tactics for your upcoming strategic management


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Video marketing strategy by Jon Mowat Download PDF EPUB FB2

A clear, concise and highly engaging overview on how brands can build long term growth with video. With easy to follow models, insightful theory and practical tips, Video Marketing Strategy helps brand managers and sales directors deliver results. Learn the secret formula to the single most influential marketing tool Understand why video has become a   There’s also a reason why having a video marketing strategy is essential to today’s content marketers.

Social video is generating % more shares than text and images combined. And companies using video enjoy 41% more web traffic from search than :// Video is the single most effective tool that marketers have to raise brand awareness, increase sales, drive website traffic and deliver ROI on marketing budgets.

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As marketers, we know the highest ROI in the digital world is achieved with video based promotions. In the print world, the highest ROI is achieved with direct mail. With VPP your campaign is power packed with both and more.

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This book will help you learn about storytelling on Snapchat so you can reach the teen market, and the website’s worth checking out, :// Jon Mowat is an award winning content creator and video strategy expert. Since he has been Managing Director at Hurricane Media, the UK's foremost video marketing agency, and previously spent 15 years at the BBC as producer and director on documentaries screened internationally on BBC 1, BBC2, Channel 4 and :// Book Marketing for Authors During the Covid Pandemic.

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Jon Mowat is an award winning content creator, video strategy expert and public speaker and is the Managing Director at Hurricane Media, a UK-based video marketing ://   Creating an annual marketing plan, if done properly, forces you to think through your positioning and brand strategy, along with your pricing, distribution, sales and customer retention strategies.

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Make it easy for your target readers to find your book by categorizing it strategically on Amazon. Amazon is the pound gorilla of online book marketing. To help readers find the books they like, Amazon provides a host of book categories and subcategories, distinguished by genres and subgenres, each with its own bestseller While going viral should never be the objective of your video marketing campaign (never ever!), the term itself has seemed to have taken off this year, exploded even Marketers, we’ve been hearing lots of stats like these: 5 billion videos are watched on YouTube every single day, % more shares are generated by social videos than text